The Essences campaign idea was brought to life by GREY GOOSE creative agency MullenLowe LA. The film was produced by UK-based VFX studio Time Based Arts and directed by James Allen, Mike Skrgatic, and Rob Blishen of TBA Studio, known for their award-winning work in film and television, along with music videos for artists such as Kylie Minogue and FKA Twigs. "The otherworldly, sensorial journey our main character is immersed in marks the next phase of our Essences campaign and introduces drinkers to a fresh new side of the GREY GOOSE world." "Since hitting shelves in February, GREY GOOSE Essences has exceeded our sales projections by 50% which illustrates just how strong this emerging subsection of the vodka category is," explained Martin de Dreuille, Vice President Global Marketing of GREY GOOSE ® vodka. The creative result is a world that straddles both fantasy and realism and brings to life the natural ingredients found in every bottle.
Debuting April 25 th, during the pre-show for Hollywood's biggest night in film, the 60-second story follows a character who finds herself immersed in a natural world through an encounter with a playful, botanical alter-ego. The encounter quickly develops into a multi-colored duet between the woman and a whirlwind made up of hundreds of thousands of flower petals, each meticulously crafted and rendered through detailed petal and leaf studies. HAMILTON, Bermuda, Ap/PRNewswire/ - GREY GOOSE Essences, the all-new line of vodkas infused with real fruit and botanical essences, today unveiled its first campaign film.
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